MAXIMA is a pro-environment MFI. It has since its inception been diligently following the second standard of the Green Index. MAXIMA Green Cambodia Campaign MGCC (Tree Planting Project) has the slogan: “Each One Plant One” In the words of MAXIMA Staff: “The main purpose of the initiative is to create a culture of loving the environment, and how MAXIMA and staff could contribute for environmental welfare of their clients and their beloved Kingdom of Cambodia”.